About the project
We took over a downtown LA rooftop to launch TikTok Shop Health’s first BFCM pre-season summit, turning it into the LA Oasis—a fast-moving blend of education, matchmaking, connection, and fun. Over 30 brands and 200+ creators moved through a dynamic program featuring live performances, an open bar, passed hors d’oeuvres, sampling moments, and social spaces designed to spark conversation.
It was a standout kickoff to the Health category’s biggest season—a celebratory launch that energized the community and set the stage for a strong BFCM season.
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