For TikTok Shop’s inaugural Luxury Resale Summit, we designed and produced a Fashion Week experience bringing authenticated luxury into the world of live commerce. A red carpet entrance led into an immersive luxury showroom featuring curated resale collections from Hermès, Louis Vuitton, Gucci, and Dior, while Mega LIVE shopping sessions sold the collections to audiences in real time.
Designed for discovery and dealmaking, the experience connected leading resellers, authentication partners, and commerce platforms from the U.S. and Japan before moving to a rooftop celebration with the Empire State Building glowing in the background. Interactive claw machines, shimmering tinsel installations, and custom photo moments created a vibrant, content-ready finale, giving TikTok Shop a standout debut in luxury resale and a foundation for new cross-market partnerships.
