To kick off the biggest shopping season of the year, we conceived and produced a neon-infused expo for TikTok Shop inspired by Miami’s nightlife and Art Deco glamour. An illuminated red carpet opened onto a show floor anchored by a Nescafé-sponsored hub with an oversized hanging banner and glowing DJ tower, surrounded by a custom neon photo booth, a sponsored photo experience, a signature cocktail bar, and Miami-inspired cuisine and desserts.
Designed as a marketplace, content playground, and networking destination in one, the summit brought together 1,000+ attendees, 500+ creators, and 75 brands for seminars, creator-led panels, and immersive brand activations. Creators discovered products, brands met new partners, and the floor stayed energized from open to close, setting both up for a strong Black Friday and Cyber Monday.
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