About the project
For TikTok Shop’s Spring Fashion Fest 2026, we designed and produced a creator-driven runway experience built for discovery, connection, commerce, and content. The event featured custom-built brand booths and live-selling booths where brands sold directly on TikTok Shop in real time, blending livestream commerce with the energy of a live fashion experience.
From runway moments and creator activations to networking and shopping interactions, every element was designed to drive engagement, content creation, and meaningful brand-creator connection.
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