About the project
At Natural Products Expo West 2026, we designed and produced TikTok Shop’s custom-built multi-category booth experience across Health & Wellness, Food & Beverage, Personal Care, Lifestyle, and Fulfilled by TikTok.
The booth combined bold visual storytelling with hospitality moments, product discovery zones, and content-friendly environments that kept conversations and networking flowing nonstop. Packed from open to close, the space became one of the most active destinations on the show floor for brands, creators, sellers, and industry leaders.
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