ByteDance × Mobile Legends: Bang Bang — 515 Global Social Campaign

For ByteDance’s global gaming division, we produced a multi-channel social campaign for Mobile Legends: Bang Bang’s 515 anniversary—one of the franchise’s marquee annual moments. From concept development to casting and full production, we created a focused content series spotlighting the ALLSTAR-style 515 tradition of new skins, hero drops, and exclusive player rewards. Released across multiple social platforms, the campaign generated 6M+ views and strengthened global engagement for Moonton’s flagship title.