About the project
We raised the bar for TikTok Shop’s annual Health Summit in Miami—its largest to date—designing a high-gloss, high-voltage experience for nearly 1,000 guests, including 600+ creators and 81 leading health brands. The space was built for seamless movement and sophistication: elevated visuals, intuitive flow, razor-sharp operations, and hospitality designed around creator needs.
With 7,500+ samples circulating and wall-to-wall moments of discovery, connection, and content, the summit deepened brand–creator chemistry and drove major momentum heading into TikTok Shop’s biggest BFCM season yet.
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